Creating a Strategy

This series of five online modules underpins an understanding of the development of creating a robust strategy which meets the needs of the customer, and delivers the goals of the business. This critical step starts the whole process of the retail cycle and everybody from junior team members upwards needs to understand why and how retailers create their strategy. This course will give you practical steps for you to be able to create your departmental or category strategy.

In this course, you will learn how to:

• Define a strategy and the benefits of developing one
• Explain which roles contribute to a strategy, and how they contribute
• Prepare the information used to inform a departmental strategy
• Interpret and evaluate the output of your strategy to develop targets and goals