Managing Key Lines

  • Level: Intermediate
  • E-learning: 45 minutes
  • Modules: 3
  • Quiz: Multiple choice
  • Certificate: Digital
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Course overview

The performance of key lines is critical to the success of any product-based business. This series of three online modules supports effective planning and management of key lines with an in-depth look at their role and importance within the customer offer. Top tips and tangible actions are shared to ensure that the performance of key lines is maximised.

In this course, you will learn:
  • The benefits of planning and forecasting key lines
  • Factors to consider when planning and forecasting key lines
  • How to create a plan for a key line
  • How to manage key lines in-season to maximise profitability

Modules in more detail

  1. An overview of key lines – an introduction to what key lines are
  2. Planning key lines – how to plan a key line to maximise its potential
  3. Forecasting and managing key lines – how to forecast and take in-season action to optimise the performance of key lines

Who is this course for?

  • All entry and intermediate level roles in merchandising and planning responsible for, or involved in, planning and trading key line stock and availability

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