Retail Price Management

  • Level: Intermediate
  • E-learning: 1.25 hours
  • Modules: 4
  • Quiz: Multiple choice
  • Certificate: Digital
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Course overview

This series of four online modules educates on methods of managing prices to optimise departmental margin. The price management process is explored from setting the initial pricing strategy, through to creating effective promotions and the management of markdowns at the end of the season, examining how and why price management is crucial to profitability.

In this course, you will learn:
  • The considerations for setting initial prices
  • The different types of price change and when they can be used
  • How to calculate profitable promotions
  • How to interpret performance to determine clearance markdown criteria

Modules in more detail

  1. Initial price setting – how to begin the price management process by setting initial prices
  2. Price changes – the different types of price change and when to use them
  3. Promotions – how to plan and cost promotions and determine their impact on profit
  4. Clearance markdown – when, how and why to apply a permanent markdown

Who is this course for?

  • Entry and intermediate-level roles in buying, merchandising and planning responsible for, or involved in, price setting, planning and ongoing management
  • Small retail business owners who want to improve the management of price, promotion and profit in their business

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